The current skincare products developed and produced by Shiseido include "Pureness", "The Skincare", "Benefiance", "Bio-Performance", "Suncare", "UV White", and the newest line, "White Lucent". Each of these lines of skincare products include make-up removers, cleansers, softeners (toners/astringents, all alcohol-free) and moisturizers. Some of these lines, however, have other products that other lines do not have. Shiseido has recently also developed a line of skincare specially formulated for men, as the products listed above are generally for women.

The line labelled "Pureness" is targeted toward younger consumers, often with oilier skin types. This line also includes a weekly scrub and a blemish targeting cream. The containers made for this line are characteristically light blue in colour.

"The Skincare" is for slightly older skin, and therefore has a more moisturizing effect. Uniquely, this line carries an eye cream. These containers are light pink to cream in colour.

"Benefiance" is formulated for older skin, another step up from "The Skincare". Most of their containers are glass and are beige in colour.

"Bio-Performance" has more targeted products—predominately, its eye cream is the most popular product in this line and is greatly effective in preventing fine lines and dark circles around the eyes. Product containers are coloured gold.

"Suncare" products include sun protection, self-tanners, and makeup. Sun protection products range from SPF 19 and 135 and provide a broad spectrum sun protection against UVB and UVA rays.

"UV White" and "White Lucent" are two lines of products used to whiten the skin and also to provide whitening action to targeted areas.

Shiseido also markets the Zirh line of men's skincare products.